Nissan Europe decided to organise a virtual event for the reveal of its news car. It was for the release of their new electric car, Nissan Ariya.
The original event was supposed to take place in Japan and gather all Nissan dealers for the big release. Due to COVID-19 crisi, it could not take place over there, and was transposed in virtual.
The virtual set is completely dedicated to content, and diverse forms of presentation such as duplexes though the main screen, video inputs explanations, virtual camera movements on the car inside a virtual environment, AR screens to display content , text integration, interaction with AR objects (a talent coming out of the car), etc.
The set gives a real interactivity between the virtual set and people presenting, demonstrating, thanks to the 3D car, screens, and other screens and AR objects.
Augmented reality also plays a strong role in the set and storytelling. AR adds value to the content, as it brings interactivity between the talents and the AR graphics (ex: when the talents come out of the car or comments on what they see). The production understands the infinite possibilities of AR and decides to display them in a certain way that the viewer understands and works out each information. Augmented is displayed in real time and does not need any post production.
Activity: Media Solutions